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Item #:
137840764
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
Item #:
137840764
GBP 23
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Creativity is a decision that you make again and again.
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What Stands Out
Practical Decision-Making
Provides actionable frameworks for making better decisions, enabling readers to transform concepts into reality effectively.
Scientific Insights
Integrates psychology and neuroscience to unveil the underlying processes of choice, offering readers a deeper understanding of their creative potential.
Creative Action Focus
Emphasizes the importance of acting on ideas, guiding readers to overcome barriers and implement their creative visions confidently.
Product Details
| Publisher | PublicAffairs |
| Publication date | May 6, 2025 |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 1541704320 |
| ISBN-13 | 978-1541704329 |
| Item Weight | 1.06 pounds (480 grams) |
| Dimensions | 6.35 x 1 x 9.5 inches (16.1 x 2.5 x 24.1 cm) |
Product Description
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
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Customer Questions & Answers
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Question:
What is the main premise of the book?
Answer: The book posits that creativity is not a natural talent but a learned choice that requires deliberate action. -
Question:
What type of stories does the book include?
Answer: It includes stories of various individuals who successfully turned their creative ideas into professional realities. -
Question:
How does the book help readers with their creativity?
Answer: It provides tools and insights on how to navigate the creative process and overcome obstacles.
Decision-Making & Problem Solving Editorial Review
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action is a compelling exploration into creativity, presenting it as a product of conscious choices rather than a rare gift. With ten chapters backed by scientific research, the book offers practical techniques to harness creativity in everyday life and work. Readers appreciate the ease of understanding the concepts and the application of techniques tailored to various situations. The emphasis on the role of emotions in creativity showcases that both energized and subdued moods can serve as tools. Zorana's insights into the paradox of constraints reveal that limitations can, counterintuitively, unleash creativity and drive innovative solutions.
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Pros
- Engaging writing makes concepts easy to grasp
- Real-life examples illustrate practical applications
- Offers diverse techniques for various situations
- Focuses on emotional regulation for creativity
- Encourages collaboration for inventive outcomes
Cons
- Some examples are lengthy and may distract from key points
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GBP 23
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Features & Benefits
- Challenges the myth that creativity is an innate trait.
- Discusses how to transform ideas into real achievements.
- Introduces the concept of the 'creativity choice.'
- Includes inspiring stories of successful creatives.
- Teaches psychological and emotional tools for the creative process.
- Outlines social conditions that foster creativity.
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