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Item #:
65331868
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
87% of respondents would recommend this to a friend
Item #:
65331868
GBP 45
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What Stands Out
Comprehensive Insights
Offers in-depth analytics frameworks that empower marketers to understand performance metrics, leading to informed decision-making and optimized marketing strategies.
Actionable Strategies
Equips readers with practical methods to leverage data, enhancing the ability to create targeted campaigns that drive engagement and conversions.
User-Friendly Format
Designed for professionals at all levels, providing clear explanations and real-world examples that make complex metrics accessible and understandable.
Product Details
| Publisher | Kogan Page |
| Publication date | September 27, 2022 |
| Edition | 1st |
| Language | English |
| Print length | 336 pages |
| ISBN-10 | 1398606596 |
| ISBN-13 | 978-1398606593 |
| Item Weight | 1.5 pounds (680 grams) |
| Dimensions | 6.22 x 0.71 x 9.21 inches (15.8 x 1.8 x 23.4 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for professionals looking to enhance marketing strategies through data analysis and metrics optimization.
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Business Analysts
Useful for leveraging analytics to interpret marketing data effectively and drive strategic decisions.
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Students & Learners
Great for students pursuing marketing or analytics courses eager to understand metrics application in real-world scenarios.
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Casual Marketers
Not suitable for marketers seeking basic strategies without the need for deep data analysis and technical insights.
Product Description
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
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Systems & Planning Editorial Review
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies is an essential guide for marketers looking to enhance their strategies through effective data utilization. The book covers everything from core fundamentals to practical applications, including customer personas, branding, and content marketing. Readers appreciate how the author, Christina Inge, presents complex marketing concepts in an accessible manner, providing valuable insights into data-driven decision-making. Especially useful are the case studies from prestigious brands which demonstrate real-world application. The author also emphasizes ethical standards in data usage, making it a comprehensive read for anyone looking to navigate modern marketing responsibly.
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Pros
- Comprehensive guide covering various marketing strategies
- Easy to understand for all expertise levels
- Practical approach with step-by-step instructions
- Includes case studies from renowned brands
- Focus on ethical data usage in marketing
Cons
- High price point for a book with few reviews
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GBP 45
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