Who is the author of 'This is Not Fashion: Streetwear Past, Present and Future'?

The author of 'This is Not Fashion: Streetwear Past, Present and Future' is the esteemed fashion journalist and researcher, who has a profound understanding of the streetwear landscape. Known for their extensive work in documenting and analyzing street culture, the author provides a rich perspective that pulls from both historical contexts and modern developments within the industry. This background lends credibility to the book and ensures that readers receive well-rounded insights into the complexities of streetwear.

What themes are explored in the book?

'This is Not Fashion: Streetwear Past, Present and Future' explores themes of identity, culture, and social change, emphasizing how streetwear acts as a mirror to society. It discusses elements like self-expression, rebellion against mainstream fashion norms, and the commercialization of subcultures. By examining these themes, readers can gain a deeper appreciation of how streetwear transcends mere clothing to reflect societal values and trends, making it a powerful medium of communication and identity for young people worldwide.

Does the book feature any illustrations or photographs?

Yes, 'This is Not Fashion: Streetwear Past, Present and Future' is richly illustrated with a variety of photographs, designs, and graphics that complement the text. These visuals include iconic streetwear pieces, influential figures, and key events that have defined the culture. The inclusion of illustrations not only makes the reading experience more engaging but also visually narrates the evolution of streetwear culture. This visual storytelling helps readers connect more deeply with the material and enhances their understanding of the subject matter.

How can this book benefit fashion students or professionals?

The book serves as a crucial resource for fashion students and professionals by providing an in-depth look at the origins and impact of streetwear. It offers unique insights into market trends, cultural influences, and the future trajectory of fashion. Readers can learn about branding strategies and the significance of streetwear in current fashion contexts. This knowledge is invaluable for those looking to create, market, or design within the streetwear segment, helping them develop a more informed and strategic approach in their careers.

Are there any notable collaborations mentioned in the book?

Yes, 'This is Not Fashion: Streetwear Past, Present and Future' discusses various notable collaborations between streetwear brands and luxury fashion houses, highlighting pivotal moments in the crossover of these two worlds. It offers readers insights into how these partnerships have shaped the perception of streetwear within high fashion, emphasizing the creative energy and innovation that come from such collaborations. By showcasing these examples, the book illustrates how streetwear continues to challenge and influence mainstream fashion narratives.

Is there a discussion on the future of streetwear in the book?

Absolutely, 'This is Not Fashion: Streetwear Past, Present and Future' includes thoughtful discussions on the future of streetwear and its potential directions. The author explores emerging trends, sustainability concerns, and the evolving tastes of Gen Z and millennials. By addressing these aspects, readers gain a forward-looking perspective that enables them to anticipate changes in the industry. This forward-thinking analysis is beneficial for anyone looking to stay ahead in fashion, whether for personal style or professional endeavors.

Can this book be used as a reference for streetwear entrepreneurship?

Certainly, the insights provided in 'This is Not Fashion: Streetwear Past, Present and Future' are invaluable for aspiring streetwear entrepreneurs. The book discusses branding, marketing strategies, and case studies of successful streetwear brands. Entrepreneurs can learn from both successes and failures documented throughout its pages, gaining practical advice on how to navigate the competitive landscape. Whether launching a new line or understanding consumer behavior, readers can leverage this knowledge to build a solid foundation for their ventures.

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This is Not Fashion: Streetwear Past, Present and Future

The definitive history of the world’s most influential fashion trend from the people who wore it best

Item #: 16066910

This is Not Fashion: Streetwear Past, Present and Future

Q: What type of audience is 'This is Not Fashion: Streetwear Past, Present and Future' targeted towards?

This book is targeted towards a diverse range of audiences, including fashion enthusiasts, students of cultural studies, and streetwear aficionados. By providing deep insights into both the history and modern iterations of streetwear, it appeals to those interested in fashion trends, social movements, and cultural commentary. Additionally, not only designers but also marketers and collectors will find valuable perspectives that can inform their own work and collections in the realm of streetwear.

Q: Where can I buy 'This is Not Fashion: Streetwear Past, Present and Future' in Jersey?

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What Stands Out

Comprehensive History

Explores the evolution of streetwear from its roots to modern interpretations, giving readers a complete understanding of the culture's significance and impact in fashion.

Expert Insights

Includes contributions from influential figures in the industry, providing unique perspectives and insider knowledge that enrich the reader's appreciation of streetwear's journey.

Cultural Analysis

Analyzes streetwear's relationship with societal movements, making it relevant for readers interested in the intersections of fashion, art, and social commentary.

Product Details

The definitive history of the world’s most influential fashion trend from the people who wore it bestThe story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first-ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes.Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging.With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion's fastest-growing and most influential trend. 500+ illustrations in color

Publisher	Thames & Hudson
Publication date	April 17, 2018
Language	English
Print length	304 pages
ISBN-10	0141183888
ISBN-13	978-0500292440
Item Weight	2.31 pounds (1.05 kg)
Dimensions	7.8 x 9.8 x 1.67 inches (19.8 x 24.9 x 4.2 cm)

Who Should Buy?

Fashion Enthusiasts
Readers passionate about streetwear and fashion history will gain valuable insights and inspiration from this book.
Industry Professionals
Fashion designers and marketers can learn trends and cultural movements that shaped streetwear, aiding their professional strategies.
Cultural Scholars
Academics studying fashion sociology and modern culture will find critical analysis relevant to their research interests.

Casual Readers
Those looking for light reading or entertainment may find this book too dense and academic.

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Question: How to Shop This is Not Fashion: Streetwear Past, Present and Online From Ubuy?

Answer: It’s easy to shop This is Not Fashion: Streetwear Past, Present and online from Ubuy. You just have to search for the product, choose your shipping method while checking out and get it delivered to your location.
Question: Is This is Not Fashion: Streetwear Past, Present and Available to Shop Online in Jersey?

Answer: Yes, at Ubuy Jersey this product is available for you to shop at a reasonable price. The This is Not Fashion: Streetwear Past, Present and is not available locally but you can trust us with our express shipping services.
Question: How Long Does It Take to Get Product After Placing the Order?

Answer: The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

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Features & Benefits

Covers the birth of streetwear in Jersey City in 1972
Explores the influence of punk on modern streetwear
Traces streetwear's impact on various subcultures around the world
Recounts how streetwear has become a multi-billion-dollar global industry
Showcases over 500 photographs and illustrations
Includes exclusive interviews and profiles of industry pioneers

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